The Switch

nike1Nike social changing the world again with The Switch, its latest advertising campaign, where nothing is impossible if you want to play soccer.



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Haytarma – When 1944 equals 2015?


Entering the finals of the Eurovision, Jamala’s song about the deportation of Crimean Tatars in 1944 spotlighted the past, present, and uncertain future of the nation that is cornered by the Kremlin once again. In 2015. Crimean Tatars face deportation again, exactly 71 year after their first deportation.

Haytarma: “A story about a tragic date in the history of the Crimean Tatar nation – 18 of May 1944 -Stalin’s deportation of the Crimean Tatars.” English subtitles provided. It is a movie about beauty, dance, love, courage, suffering, and honor.

It is a story about the nation that faced deportation in 1944, deportation that was enacted by the former Soviet Union. Hundreds of thousands were deported to the remote corners of Russia when their husbands, brothers, and sisters were fighting for the Soviet Union in the Second World War in 1944. The majority of the deported died even before reaching their destinations. When their loved ones returned from the Second World War, nobody greeted them at home.




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#IAmHuman: “Despite our differences, humanity is one commonality that unites us all”

human#ChallengingExtremism campaign of IMC students at UNLV

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Challenging Extremism

White House Invites Millennials To Thwart ISIS’ Recruitment Efforts


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The Austrian way of fighting trash in the city


Even before the Eurovision Song Contest of 2015, the streets of Vienna were plastered with advertisements reminding people about the importance of trash. The trash bins have either an ultra modern or antique design. And if the dogs are shown, only the pure breeds are in the spotlight (e.g., favorite Weimaraner, the breed that hails from the neighboring Germany).

The central message of the campaign is: “If you want to feel like Royalty, behave the Royal way.” These are the components of success. Plus, overwhelming public relations efforts and support of the campaign at the city level.


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Take Back Vegas Campaign


A new billboard campaign in Vegas asks passersby what happened to this town, without stating anything more. With nary a logo, brand or web address in sight, it perplexed enough folks that it made the local TV news.

It’s now been revealed that Stratosphere is behind the signage which is in promotion of its self-proclaimed “Take Vegas Back” movement.”


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WOMEN who buy sex – UK research project about sex work


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