Monthly Archives: November 2010

Controversial advertising?! vs. Controversial advertising!?

What was considered to be controversial advertising in the 1930s maybe not so much different from what is considered to be controversial or deserving an angry/overexcited look today. However, the perceptions of appropriate public reactions to this kind of advertising … Continue reading

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Change Advertisements

How do you use marketing and advertising techniques to bring social change into the world? Where does social change advertising and marketing start? What principles should be taken into consideration when creating new media advertisements about vulnerable populations or alcohol … Continue reading

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Olesya Venger on Change Advertisements

Everything about advertising research, advertising and marketing strategies, and how to make them work for social change.

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Posted in Advertising history, Social change advertising | Tagged ,