Monthly Archives: December 2010

Go nuts or be about social change 101?

Not so long ago, corporate social responsibility was just another modern buzz word. Only some marketing and advertising professionals were able to explain what it means. Only a couple of advertising professionals were able to explain how to do it. … Continue reading

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Proven advertising tactics

Imagine. You are excited about Christmas or other kind of shopping which includes but not limited to going to going to the shopping mall. You browse the shops, you go window shopping, and, exhausted, you finally end up in the … Continue reading

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Uses and gratifications of advertising: Same tools. Different outcomes.

The power of “immediate connection” offered by social media is fascinating and terrifying at the same time. Is not it great to be able to spread the word about what you have just read online in a matter of seconds? … Continue reading

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Posted in Social change advertising, social media | Tagged , , , , , | Leave a comment