Some people spill oil. Some people create videos, videos that are irresistible not to be passed on. To friends, relatives, to people whom you barely know, to people by whom you want to be seen as a cool guy or girl, to people who you know will appreciate you sending this link, because they will likely share your ideas and ideals. By passing these videos for social change on, you are joining the community of those who care. All these viral marketing actions, as they are called by marketing researchers, organize the people you are emailing the link to into a community bounded by viral video. So that next time when you meet, you will find one more thing to talk about.
But how about getting to the next level? How about not only talking about something that you saw, but actually playing it? Or discussing the results of your play if you have played it alone with your friend who also did the same thing? Or playing the hot-seat game, by taking the turns while sitting in front of the computer. Yes, playing, and fighting for social change, at the same time. This is the era for persuasive games, games that promote an issue of major importance, such as genocide, for example. By playing this game you can see the horrors of genocide with your own eyes. At the same time, you can see the ways out, you can see how you can help, that was the purpose of Darfur is Dying video game, created as a part of the mtvU’s initiative to raise awareness of what is happening in Darfur, Sudan among the people who live in developed countries.