Monthly Archives: January 2011

Advergaming inside out. Part VII

How would you start making sense of what a video game is? Let’s start with textual analysis or analysis of narratives within the game. How is it done? When developing criteria for narrative analysis, Riessman (1993)[1] outlines several important factors … Continue reading

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Advergaming? Part VI.

Educational and Persuasive Advergames. Thus far, it is clear that online games can be considered educational, serious, and/or persuasive. In addition to these qualities, games can promote a product, service or cause. For the purposes of this thesis, a game … Continue reading

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Advergaming? Part V.

Let’s explore Educational games Currently, there is a tendency in the advertising world to create advergames and mistakenly refer to them as educational games. Gee (2003)[1] cites 36 learning principles that make the task of differentiating between the “good” and … Continue reading

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Advergaming? Part IV.

Serious, persuasive, and advergames. Serious Games Another term used to differentiate types of games is the “serious game,” which commonly refers to a game that teaches a high-level skill. The sole purpose of serious games is to support “existing social … Continue reading

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Disadvantages of placing the ads in video games? Part III.

No other medium has undergone as many attacks from so many different groups as video games (Sherry, 2006).[1] First came the accusations that playing games may be the root of violent behavior (e.g., as a result of playing violent, first-person … Continue reading

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Video games and advertising = Advergaming. Part II.

The power of advergaming has been already recognized by many, which has been a blessing and a curse of the advergaming industry at the same time. Taking into consideration the image of the controversial image of the video game industry … Continue reading

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A peek into the world of video games and advertising. Part I.

Why do Facebook and other social networks use video games applications more and more to promote various products?Traditional advertising is becoming more ubiquitous than ever before, resulting in a more cluttered media environment where media vehicles carry more advertising and … Continue reading

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