Monthly Archives: July 2011

Product placement is dead. Long live reverse product placement!

If there is advertising, why there should not be a product for it? Especially if advertising is popular with the audience (no, it is not an oxymoron). Harry Potter’s fans loved “eating” Bertie Bott’s Every Flavor Beans or “drinking” butter … Continue reading

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Employing stereotypes to make a point in movies and advertising

– ..But you said that you did not want a present for your birthday! – I said it only for you to know how special I am! I said it because I wanted to show to you that I did … Continue reading

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“Destined to win” the World Cup

– So, what brands do you remember seeing when watching the soccer tonight? – asked I my roommate, who was watching this World Cup very closely. – Coca Cola, some bank, Hyundai, FlyEmirates… The answer of my second respondent was less … Continue reading

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