Category Archives: advergaming

Video game developers on dilemma of definitions. What is an advergame? Part XIII.

When speaking about video games and persuasion, all educational and cause game developers agreed that it was not appropriate for a game that did not promote a product for commercial purpose to be called an advergame. The developers cited numerous … Continue reading

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How would you sort video games? Part VIII

As Bennett (1981) argues when describing the qualities of objectivity as a phenomenon, “the concept of objectivity is largely a procedural notion based on the uniform structural and interpretive characteristics of stories that enable diverse individuals to hear cases [or … Continue reading

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Advergaming inside out. Part VII

How would you start making sense of what a video game is? Let’s start with textual analysis or analysis of narratives within the game. How is it done? When developing criteria for narrative analysis, Riessman (1993)[1] outlines several important factors … Continue reading

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Advergaming? Part VI.

Educational and Persuasive Advergames. Thus far, it is clear that online games can be considered educational, serious, and/or persuasive. In addition to these qualities, games can promote a product, service or cause. For the purposes of this thesis, a game … Continue reading

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Advergaming? Part V.

Let’s explore Educational games Currently, there is a tendency in the advertising world to create advergames and mistakenly refer to them as educational games. Gee (2003)[1] cites 36 learning principles that make the task of differentiating between the “good” and … Continue reading

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