Category Archives: issue marketing

The Austrian way of fighting trash in the city

Even before the Eurovision Song Contest of 2015, the streets of Vienna were plastered with advertisements reminding people about the importance of trash. The trash bins have either an ultra modern or antique design. And if the dogs are shown, … Continue reading

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Different values. Different emotions at play. Two different nations. Russia vs. Ukraine

Ukraine and Russia represent two different approaches of appealing to young men to join the army. These two videos are in Ukrainian and Russian, but the visuals will tell the story without any words: Ukraine: Community, Sense of Belonging. It … Continue reading

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Posted in advertising tactics, Controversial advertising, issue marketing, Social change advertising | Leave a comment

Another newly-minted scapegoat. Identified.

The mini-skirts are becoming the scapegoat for social ills such as prostitution, sex trafficking, and pornography. Women are banned from wearing mini-skirts in Indonesia, in some cities in Mexico.   Women are fighting for their right to wear mini-skirts and not to … Continue reading

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