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Tag Archives: advertising
Video game developers on dilemma of definitions. What is an advergame? Part XIII.
When speaking about video games and persuasion, all educational and cause game developers agreed that it was not appropriate for a game that did not promote a product for commercial purpose to be called an advergame. The developers cited numerous … Continue reading
Posted in advergaming, social media
Tagged advergame, advertising, definition, persuasion
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Proven advertising tactics
Imagine. You are excited about Christmas or other kind of shopping which includes but not limited to going to going to the shopping mall. You browse the shops, you go window shopping, and, exhausted, you finally end up in the … Continue reading
Uses and gratifications of advertising: Same tools. Different outcomes.
The power of “immediate connection” offered by social media is fascinating and terrifying at the same time. Is not it great to be able to spread the word about what you have just read online in a matter of seconds? … Continue reading
Viral video making: Fighting for social change
Some people spill oil. Some people create videos, videos that are irresistible not to be passed on. To friends, relatives, to people whom you barely know, to people by whom you want to be seen as a cool guy or … Continue reading
Change Advertisements
How do you use marketing and advertising techniques to bring social change into the world? Where does social change advertising and marketing start? What principles should be taken into consideration when creating new media advertisements about vulnerable populations or alcohol … Continue reading
Posted in Social change advertising
Tagged advertising, controversial advertising, marketing, new media, social change
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On Social Change Advertising 